Skip to primary navigation Skip to content Skip to footer

A Small Company With A Big Heart

I started Hit the Road Tours in July of 2012 with my Land Rover, by myself.

I very soon discovered what the “formula” was for a successful tour and got to work on growing my reputation. After 2 years and many tours, we were listed as the 2nd best tour company in Madeira, according to Tripadvisor.

My clients were all looking for genuine experiences and to get away from the beaten path. I tailored every single tour, wasn´t afraid to try something new and always made sure to leave our guests better than I found them.

Fast forward 12 years and we’re now a team of 6 guides, all from different walks of life but with the same philosophy.

Our mission remains the same; provide a personal experience, escape the crowds and leave our guests better than we found them. After 1000 reviews on Tripadvisor, we’re proud to have stayed in the top 10 of Madeira with a 97% 5 star rating, statistics which are hard to beat after 12 years in business!

We´re a small company with big dreams and big hearts. We love what we do and we look forward to seeing you in Madeira soon!

Let’s Hit The Road!

Jeff De Gouveia,

Owner and Guide.

Meet The Team


Owner and Guide

Jeff founded Hit The Road Madeira in July of 2012 and has not only lead hundreds of tours but also found and trained a team of passionate and talented individuals he now calls the Hit The Road family.

A positive, long-term thinker, hard worker and a big dreamer, you’ll most probably find him at a scenic sunrise spot above the clouds, away from the crowds!!


4x4 Guide

Definitely the funniest of the group, Hugo’s energy is contagious and his playful outlook on life is a breath of fresh air. Hugo will make you laugh, give you great advice and maybe even make fun of you a little bit. 😉

He’s also an ex footballer and in better shape than most people 20 years younger than him.


PR and HR

Elisa is the foundation of our working business. She handles her fair share of work in the back office making sure everything is flowing, handles all documentation, emails, customers, drivers, graphic design, social media and more!

Elisa will be your contact once you book a tour, consider her the best concierge in the world 😉


4x4 Guide

There’s no school like the old school and Fernando is Old School! A former accountant and banana farmer in his free time, Fernando got into the 4×4 tour business to have a good time and oh how glad we are he did!

A tour with Fernando is a good laugh!


4x4 Guide

Fabio is our youngest recruit at Hit The Road Tours and we have high hopes for his future. He’s outgoing, sociable and can think on his feet, everything we want from a rockstar guide.

Since 2023 we’ve had nothing but 5 star reviews from his clients, claiming his tours to be “fabulous” 😉


4x4 Guide

Tiago is a bit, one size fits all. Great with his hands and exceptionally “street smart”, Tiago is a man of many talents, a great cook, a handyman, a negotiator and a plant enthusiast. He’s studied in the Azores and worked in a Michelin star restaurant in Iceland and continues to grow,  the future is bright for this young man.

You’ll be very lucky to explore Madeira with Tiago and the White Pearl!


4x4 Guide

Our “Mama Goose”, Nuno is most probably the most responsible of the group but by no means boring. With a good couple of years of experience, a good sense of satirical humour and a playful outlook on life, Nuno is making a good name for himself as a top tour guide in Madeira.

He plays waterpolo in his free time and pays attention to the details!


PR Concierge

Jaki is our dedicated and detail-oriented ex-accountant who recently made the bold decision to relocate from the United States. With a passion for adventure and a desire to experience new cultures, Jaki has embraced the opportunity to immerse herself in the vibrant atmosphere of our beautiful island.

We’re very proud to have Jaki on the team as our customer relations expert!

Work With Us

Man look the sunset
a group of people walking down a dirt road


We’re experienced in working with Bloggers, Vloggers, Models, Instagrammers and Film-makers. If you think you have something to offer us, let us know.

Travel Agents

If you’re looking for complete solutions for clients, look no further! We can help you put together the perfect itinerary based on your clients’ needs.

Whether you’re looking for a romantic escape or a group getaway, we provide all of the professional and personalised services to cover your needs.

Multi-day Tour Planning

Planning any type of travel can be overwhelming, which is why it’s beneficial to have an experienced professional by your side.

Through this service, you can count on us to guide you in every step of the process helping you plan the perfect vacation in Madeira.

If you want to get to know us a little better, check out our weekly YouTube vlog!

We're a small company with limited availability, contact us today to avoid disappointment!

Hit The Road Madeira

00351 969 466 359

Hit the Road Madeira, Funchal, Portugal

Contact Form

  • This field is for validation purposes and should be left unchanged.