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We like to think of ourselves as a little bit "out of the box"

I started Hit the Road Tours in August of 2012 with my Land Rover, by myself. I very soon discovered what the “formula” was for a successful tour and got to work on growing my reputation.

After 2 years and many many tours, we were listed as the 2nd best tour company in Madeira according to Tripadvisor. My clients were all looking for genuine experiences and to get away from the beaten path.

I tailored every single tour, wasn´t afraid to try something new and different and always made sure to leave my clients better off than when I found them.

We´re a small company with big dreams and big hearts.

Jeff, Owner and Guide.

Meet The Team


Owner and Guide

I grew up in Johannesburg, South Africa, in a Portuguese family. As a proud Portuguese South African, I came back to Madeira to reconnect with my roots and couldn´t be happier than I am now.

I absolutely love my job, my team and my beautiful island.
I´m generally a positive thinker, a hard worker and a big dreamer and in my free time, I love playing the drums!


4x4 Guide

Hugo is our life-experienced 4×4 guide.

Definitely the funniest of the group, his energy is contagious and his playful outlook on life is a breath of fresh air. Hugo will make you laugh, give you great advice and maybe even make fun of you a little bit. 😉

He’s also an ex footballer and in better shape than most people 20 years younger than him.


PR and HR

Elisa is the foundation of our working business. She handles her fair share of work in the back office making sure everything is flowing, handles all documentation, emails, customers, drivers, graphic design, social media and more!

Elisa will be your contact once you book a tour, consider her the best concierge in the world 😉


4x4 Guide

There’s no school like the old school and Fernando is Old School! A former accountant and banana farmer in his free time, Fernando got into the 4×4 tour business to have a good time and oh how glad we are he did!

A tour with Fernando is a good laugh!



Andre has been involved with our hit YouTube Vlog since January 2020. We don’t know anyone better than him, sorry friends. He’s got one hell of a career waiting for him and it’s an absolute pleasure working with his genius.

Work With Us

Man look the sunset
a group of people walking down a dirt road

Whether you’re looking for a romantic escape or a group getaway, we provide all of the professional and personalized services to cover your needs.


We’re experienced in working with Bloggers, Vloggers, Models, Instagrammers and Film-makers. If you think you have something to offer us, let us know.

Travel Agents

If you’re looking for complete solutions for clients, look no further! We can help you put together the perfect itinerary based on your clients’ needs.

Multi-day Tour Planning

Planning any type of travel can be overwhelming, which is why it’s beneficial to have an experienced professional by your side.

Through this service, you can count on us to guide you in every step of the process helping you plan the perfect vacation in Madeira.

If you want to get to know us a little better, check out our weekly YouTube vlog!

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