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Hit The Road Madeira

Madeira’s #1 Off-Road Adventure Experience

Small groups, local guides, and the best 4x4 routes on the island.

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Why Hit The Road?

Small Groups, Big Experiences
We keep things personal, fun, and flexible.

True Off-Road Routes
We take you where buses can’t — forest tracks, cliff roads, volcanic valleys.

Local Expert Guides
Born and raised on the island, we know every corner, culture, and cloud pattern.

Unmatched Atmosphere
A day with us feels like exploring with friends — laughter included.

Madeira’s Most Watched Tour Company
Millions of views on YouTube. Thousands of 5-star reviews.
Your adventure is in good hands.

Our Most Popular Tours

WHAT OUR GUESTS SAY

"Must Do"

Such an amazing tour! I’ve done many around Madeira in three visits and Jeff’s definitely stands out as a class act with hidden gems. Truly felt immersed in the island in a way I’ve never been before. Highly reccomend booking with Hit the Road while here!

– Gina N, TripAdvisor.
"Unforgettable Jeep Tour with Vitor"

We had a fantastic experience with Hit The Road and our local guide Vítor. We left all the planning of our private Jeep tour in his hands, and he did an amazing job. He was incredibly informative and tirelessly answered all our questions – and we had loads!

– Melinda G, TripAdvisor.
"Amazing day, highly recommended"

It was an amazing day, from the initial contact with Emilio and our driver Fabio was excellent. They are very flexible with locations and the stop offs for food and drinks were great and very reasonably priced. Thank you

– Carlos C, TripAdvisor.
"The best way to experience Madeira"

We booked both the East Side and West Side tours. The scenery was spectacular, the stops were thoughtfully chosen, and the guides shared fascinating stories and insights that brought Madeira’s landscapes and culture to life.

– Joshua E, TripAdvisor.
"Fantastic experience"

Wilson, our driver, was friendly, funny, flexible and fantastic with the kids. He drove well, we felt safe even when roads were tricky. We had a lovely experience, it was like visiting Madeira with an old friend.

– Tania, TripAdvisor.

ABOUT US

We’re Hit The Road Madeira — a passionate, adventure-driven tour company creating unforgettable 4×4 experiences across the island since 2012.

What started with one classic Land Rover and a love for Madeira’s wild landscapes has grown into one of the island’s most trusted and recognisable adventure brands. We specialise in small-group, off-road journeys that explore the real Madeira: the mountains, the hidden roads, the local flavours, and the stories you don’t find in guidebooks.

We work hard, play hard, and love what we do — and we aim to make every tour feel personal, fun, and full of surprises. Whether you’re here for epic viewpoints, local culture, or simply a great day out, you’re in the right hands.

Let’s Hit The Road.

About Us

Tips, Trails & Travel Wisdom

Is the Weather Good in Madeira? A Local Guide Tells You the Truth (2025 Update)

Let’s start with the question every single person asks me… “Is the weather good in Madeira?” Short answer? Yes — but not in the way you think.Long answer? Well… welcome to microclimate island. I’m a local guide here in Madeira. I’m out on the road almost every day, driving through forests, mountains, valleys,…

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November 18, 2025

5 Biggest Mistakes You Can Do in Madeira.

If you’re reading this, you’re probably visiting Madeira for the first time, or you’ve been before, fell in love, and want to come back “smarter” than before. In this article, I’ve taken the time to really think about what we as tour guides often see tourists doing wrong, let’s get into it! 1. Dressing inappropriately…

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January 24, 2024

The do’s and don’ts of Hiking in Madeira : 31 Priceless TIPS

If you’re coming to Madeira, you’ll most probably want to get outside and explore the wonderful nature we’re so lucky to have on this beautiful island. Every year we host thousands of hikers eager to explore the mountains and forests of Madeira. Of course when it comes to exploring nature, we have to be prepared…

Read More »

November 9, 2021

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NOT SURE WHICH TOUR TO CHOOSE?

00351 936 283 947 +351 936 283 947

Hit the Road Madeira, Funchal, Portugal

We’re here to help you pick the perfect adventure.

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