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Hit The Road Madeira

Creating Genuine And Personalised Experiences Since 2012

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Who are we?

We’re a young, adventurous and passionate tour operator based in Madeira Island, Portugal. We specialise in 4×4 nature tours, hiking tours and camping trips all off the beaten path, away from the big crowds and tourist traps.

We’re motivated, inspired, fun and friendly professionals who love what we do each and every day. We are excellent at trip planning, route planning and have all the improvisational experience to deal with any challenges in our path.

Our main goal is to provide you with a genuine experience of which you will remember forever. We work hard, we play hard and we love hard.

Let’s Hit The Road!

Our Most Popular Tours

The East 4×4 tour has a bit of everything and is suitable for everyone. It’s a great “first tour” for anyone who isn’t sure where to start! See beautiful landscapes, culture, local food and drinks and much more. The perfect first tour!

See What Our Clients Say About Our Adventures in Madeira

"Wonderful day."

Thank you for a wonderful day, yesterday. Lisa excellent guide with Victor driving us to location and other local viewing points along the coast. Made our walking day very special and highly recommend their small business venture.

– DS2210, TripAdvisor.
"Beautiful Hike, Great company."

I enjoyed the beautiful Madeiran scenery and it was great to meet both Jeff and Hugo. Jeff took some great photos and had a great knowledge of the birdlife and I learnt a lot about the landscape, he even gave me a few good tips on how to get the best out of my Gopro.

– Ruth, TripAdvisor.
"Sunrise tour."

Both me and the wife absolutely loved the sunrise tour. The guides Hugo and Victor you cannot fault. Their knowledge on the local area was 2nd to none and Hugo just made us laugh all the time. Next time we're back in Madeira we will definitely be booking a tour with these guys.

– Mlkh836, TripAdvisor.
"Fantastic and fun."

We booked a sunset tour with Jeff and it turned out to be an amazing experience. Jeff was full of knowledge about Madeira island and showed us parts of the island we would have never found on our own. It was a very personal experience with only 6 of us in the Jeep. We learned about Poncha and had a genuine good time.

– Marty P., TripAdvisor.

Check Out Our Blog If You're Looking For Inspiration!


Planning a vacation to Madeira can be a daunting task. Madeira island is one of the most touristically diverse holiday destinations on the entire planet! There’s endless choices of such uniquenesses, all of the highest quality and like nothing you’ve seen anywhere else. A vacation in Madeira can be a once in a lifetime experience,…

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January 24, 2022

The do’s and don’ts of Hiking in Madeira : 31 Priceless TIPS

If you’re coming to Madeira, you’ll most probably want to get outside and explore the wonderful nature we’re so lucky to have on this beautiful island. Every year we host thousands of hikers eager to explore the mountains and forests of Madeira. Of course when it comes to exploring nature, we have to be prepared…

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November 9, 2021

7 of the Best Photo Spots on the East of MADEIRA

Photography has become an ever so important part of modern travel that most of our guests very often want to know the best photo spots in Madeira or better yet, the best instagram spots of Madeira. So instead of copy-pasting the “top 10” best spots in Madeira, we thought we would take 3 photographers on…

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March 23, 2021

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