Skip to primary navigation Skip to content Skip to footer

Hit The Road Madeira

Creating Genuine, Personalised Experiences Since 2012

Book A Tour

Who are we?

We’re a young, adventurous and passionate tour operator based in Madeira Island, Portugal. We specialise in 4×4 nature tours, hiking tours and camping trips all off the beaten path, away from the big crowds and tourist traps.

We’re motivated, inspired, fun and friendly professionals who love what we do each and every day. We are excellent at trip planning, route planning and have all the improvisational experience to deal with any challenges in our path.

Our main goal is to provide you with a genuine experience of which you will remember forever. We work hard, we play hard and we love hard.

Let’s Hit The Road!

Our Most Popular Tours

The East 4×4 tour has a bit of everything and is suitable for everyone. It’s a great “first tour” for anyone who isn’t sure where to start! See beautiful landscapes, culture, local food and drinks and much more. The perfect first tour!

What Our Clients Say About Our Adventures in Madeira


Super day out! From collection to drop off, our driver Nuno was courteous, knowledgeable and very entertaining. We booked a shared tour and were joined by four people we had never met before. Nuno was fully inclusive and made sure everyone was made to feel part of the trip. The itinarary was great with some spectacular views of the island. A great day out with a great bunch of guests and brilliant driver/ guide!!!

– SwL, TripAdvisor.
"Beautiful Hike, Great company."

I enjoyed the beautiful Madeiran scenery and it was great to meet both Jeff and Hugo. Jeff took some great photos and had a great knowledge of the birdlife and I learnt a lot about the landscape, he even gave me a few good tips on how to get the best out of my Gopro.

– Ruth, TripAdvisor.
"Sunrise tour."

Both me and the wife absolutely loved the sunrise tour. The guides Hugo and Victor you cannot fault. Their knowledge on the local area was 2nd to none and Hugo just made us laugh all the time. Next time we're back in Madeira we will definitely be booking a tour with these guys.

– Mlkh836, TripAdvisor.
"Fantastic and fun."

We booked a sunset tour with Jeff and it turned out to be an amazing experience. Jeff was full of knowledge about Madeira island and showed us parts of the island we would have never found on our own. It was a very personal experience with only 6 of us in the Jeep. We learned about Poncha and had a genuine good time.

– Marty P., TripAdvisor.
"Great Day on the West Coast Tour!!"

This was a very full 9 hour day and was thoroughly enjoyable from start to finish. The communication from Elisa and Jaki before the trip was very good and on the day, our guide was Tiago who was very likeable, friendly and knowledgeable of the areas we visited. He made sure we had plenty of time at all the locations and the driving was a very gentle pace which made the day so much better. Some of the steep narrow roads were a little crazy but this added to the feeling of exploration and we always felt safe with Tiago's driving.

– Ray, TripAdvisor.

Check Out Our Blog If You're Looking For Inspiration!

5 Biggest Mistakes You Can Do in Madeira.

If you’re reading this, you’re probably visiting Madeira for the first time, or you’ve been before, fell in love, and want to come back “smarter” than before. In this article, I’ve taken the time to really think about what we as tour guides often see tourists doing wrong, let’s get into it! 1. Dressing inappropriately…

Read More »

January 24, 2024

7 Things to know about the TOUR you just booked!

If you’re reading this, congratulations on booking with the best tour company in the world which happens to be in Madeira! So now what? What time is pick up? How should you dress? Here’s 7 tips on everything you need to know about your Tour in Madeira; I took advantage of modifying some commonly asked…

Read More »

February 3, 2022

The do’s and don’ts of Hiking in Madeira : 31 Priceless TIPS

If you’re coming to Madeira, you’ll most probably want to get outside and explore the wonderful nature we’re so lucky to have on this beautiful island. Every year we host thousands of hikers eager to explore the mountains and forests of Madeira. Of course when it comes to exploring nature, we have to be prepared…

Read More »

November 9, 2021

Not Sure What You're Looking For?

00351 969 466 359

Hit the Road Madeira, Funchal, Portugal

Contact Us

Contact Form

  • This field is for validation purposes and should be left unchanged.